Kimberly Strenk, Founder, President

At 5 foot 2 inches tall, I have enjoyed surprising people with abilities that belie my petite stature. My vision for Five Two SQ is simple: to dash pre-conceived notions and surpass expectations. I want my daughters to know that a person isn’t defined by size or looks. I want them to know that a ‘big’ person can be wrapped in a perfectly tailored, compact 5 feet 2 inches.

As an entrepreneur and business owner, Kimberly knows the dedication it takes to create a brand and make it thrive. This means applying a creative approach to best-practice brand-building skills. And it means fueling achievement with a relentless drive to deliver unexpected, delightful and measurable results—not just once or twice, but consistently.

Kimberly opened the doors of new integrated PR agency, Five Two SQ in the fall of 2014. After successfully building her namesake agency into a pre-eminent specialty PR boutique and incubator for young, eco-conscious and sustainable consumer brands, founder Kimberly Strenk leveraged her market expertise and client success to launch a new agency, Five Two SQ Integrated Public Relations, headquartered in beautiful downtown Austin, Texas. The new agency will expand on Kimberly Strenk PR, Inc.’s success to service a broad range of best-of-class companies in the retail, eco, non-profit, and professional services industries.

Over her almost 20 year career, Kimberly enjoyed support and leadership roles at Nordstrom and Williams-Sonoma, two of retail’s most iconic and customer service–oriented brands. Kimberly cut her teeth in the world of public relations at premium retailer Nordstrom, Inc. During her tenure there, she learned the importance of consistently delivering great products and consumer service, thereby earning a superior brand reputation the hard way—one happy customer at a time.

As director of public relations for emerging brands at Williams-Sonoma, Inc., Kimberly was charged with building the public relations team and partnering with integrated marketing teams responsible for business development and advertising. She helmed the successful multi-channel introduction of Williams-Sonoma Home, executed the relaunch of an older category (holdeverything) into a lifestyle brand, and shepherded the continued growth of young brand, west elm.

Kimberly enjoys the friendship and camaraderie of fellow entrepreneurs, the music scene, farmer’s markets and wonderful restaurants  in Austin,Texas with her husband and three daughters. She is a frequent guest speaker on entrepreneurship and public relations. She holds a bachelor’s of art degree from the University of Washington.


Joléne M. Bouchon, Chief Copy Editor

I worked with Kimberly for many years as an editor for Hearst Digital and Condé Nast Publications. When we first started talking about Five Two SQ, I got very excited when I realized her passion for creating great content was aligned with my own standard. And once we realized that we were, in fact, both five feet two inches tall, well, that was the sign that it was simply meant to be.

At Five Two SQ, we are all about creating relevant, newsworthy and compelling content. Meet our Chief Copy Editor, Jolène Bouchon. Ever since she published her first book at age 8 (a classic titled Food Attack!), Jolène has been hooked on the power of words to communicate, construct and connect.

Jolène has translated her passion into a career as a writer and digital editor for some of the nation’s most respected publishers, spending 17 years sharpening her skills at Condé Nast, Hearst and Martha Stewart Living Omnimedia. As deputy digital editor, Jolène helmed the digital strategy for Martha Stewart’s Everyday Food, and she oversaw day-to-day editorial operations as senior editor of Hearst’s During her decadelong tenure at Condé Nast, Jolène was a web editor for SELF magazine and an associate editor for the award-winning food site, Epicurious. There, she had the pleasure of working with some major names in food and entertaining, including Jamie Oliver, Mark Bittman, Leah Chase, Amy Sedaris and Ted Allen.

Jolène currently resides in Austin, thankful that she almost never needs to wear anything with sleeves. When not perfecting copy at Five Two SQ, Jolène is a freelance writer and regular contributor to Austin Monthly,, Tasting Table, Food, and more. Occasionally, she steps away from her computer to seek out the best and most unusual food Austin has to offer. 


Kelley S. Carter, Chief Stylist

Kimberly and I bonded over many editorial home makeovers and product photo shoots while I was on the editorial staff of O, The Oprah Magazine, O at Home and Real Simple. It’s our shared appreciation for creating a space with a distinctive point of view that makes working together not feel like work at all.

Kelley’s creativity, personal style and her ability to translate it into every aspect of life from interiors, to fashion and events redefines the parameters of what it means to be a stylist in today’s accessible luxury and global marketplace.

She began her editorial career in the style department of O, The Oprah Magazine.  In 2003, Kelley was recruited to help launch new shelter magazine O at Home. During her tenure she collaborated with noted interior designers including Oprah Winfrey’s own, Nate Berkus. Kelley helped shape the look and voice for the magazine that quickly became noted as an industry success. From there, Kelley was the senior market editor for Real Simple where she produced home stories, created photo shoots and drove the aesthetic of the magazine. Most recently, Kelley launched the living vertical of the digital media site, Refinery 29 as the lifestyle editor.

Kelley earned a Bachelors of Science in Environmental and Business Economics from Rutgers University and attended Parsons School of Design’s Fashion Design program.  When Kelley’s not scouring the world for inspiration, she calls Brooklyn home and enjoys down time with her cat, Tom Ford.


Madeline S. Aldrich, Account Coordinator

I was lucky to work at a few PR agencies during my senior year at University of Texas, Austin. My time at Five Two SQ has reinforced my decision to follow this career path. Every day is truly exciting and always different. Love feeling like a part of a team!

Madeline's focus, ability to see beyond the task and instinctively ambitious nature may have its roots in her time as a competitive collegiate rower. These same traits have enabled her to stand out among a crowd of talented and well-credentialed PR interns from the acclaimed University of Texas at Austin Public Relations and Business Foundations program. As Five Two SQ's first full-time account coordinator, Madeline has earned her stripes. She has an outstanding success record at boutique PR agencies in Austin, where she consistently delivered above and beyond the expectations of her role. When she's not managing the popular Five Two SQ internship program, you can find her volunteering at Austin Pets Alive, hiking the trails in and around Town Lake or cooking up a gourmet meal for her friends – many of whom, like Madeline, combine their love of nature and camaraderie by training together for marathons.